Social Media:
A$AP rocky and Pharrell Williams are very famous therefore any post they did on twitter or instagram or snapchat promoting the film would've been seen by an extremely wide audience.
Stars -
Reneé Zellweger
Colin Firth
Patrick Dempsey
Emma Thompson
Gemma Jones
Jim Broadbent
Genre- Romantic Comedy
Production company -
Miramax
Perfect World Pictures
StudioCanal
Universal Pictures
Working Title Films
Certificate: 15
Release date: 16th September 2016
Marketing:
Uses the stars as an advertising point. Also plays with the fact its a sequel and most people will recognise the layout of the poster from the previous two movies.
The trailer includes the names of the production companies this could increase the viewing as they are big companies that are known for creating good films.
Bridget Jone's Baby gained a profit of $174 million. The film may have got such good success because it is the third film in a successful franchise. This means that many people already know of the film and are more likely to be enticed to watch this one. It also contains famous stars and people may watch it simply for the stars.
Social Media:
Bridget Jone's baby has its own twitter account with thousands of followers.
The hashtag BridgetJonesDiary has thousands of tweets too.
Bridget Jones’s Baby experienced a difficult labour in the US this weekend, taking just $8m and landing third in the charts, despite a wide release. But across the Atlantic, the birth of the third movie in the series was far smoother, with the movie opening at No 1 in 24 countries and making $30m from 38 territories, including $11m in the UK.
Reviews:
The Guardian - 4/5
Rotten Tomatoes - 94%
Empire - 4/5
Over all the film was rated well by critics
Marketing:
Slogan: refers to Dory's memory also linking to the previous film Finding Nemo.
Through this trailer the well known production company Walt Disney is presented, however the main appeal from this trailer is the characters as it is a sequel to the well know film: Finding Dory.
This link leads to the Disney website to the particular page where you can buy multiple merchandise from Finding Dory.
Finding Dory was a particularly successful film, gaining the impressive profit of $826 million. The reason it was so successful was not only because it was the sequel to a very successful family film (Finding Nemo) but because the audience that watched Finding Nemo (when they were kids) would be older but still wanting to watch the sequel to their favourite childhood film. This meant that Finding Dory applied to a much wider audience than just children and their parents.
Also, the teaser trailers were released around a year ago but Ellen Degeneres (the voice for finding dory) campaigned for a sequel to Finding Nemo called Finding Dory only 6 months after the release of Finding Nemo, That's ten years of rumours before Finding Dory was released. This could also be a reason that it was successful because the Film was in the audience's mind for so long before it was released.
Social Media:
Finding Dory had a lens on snapchat which alerted more people to its arrival in the cinema. It also helped it's appeal ad increased its audience as millions of people around the world have snapchat so many people saw this advertising and weren't to see the film.
A wave of anticipation for Finding Dory was also created by the 568,000 tweets in just the release date alone.
This scene begins with a long shot tracking the character walking through the hallway, there is also low key lighting. This is to set the scene showing we are in a house and also the low key lighting gives impressions of mystery and evokes fear of the unknown. To make this better i feel we could have used a better quality piece of film. The next shot is a close up of the character's feet walking slowly, this gives connotations of fear and hesitation as though she actually might not want to go where she is going but curiosity has got the better of her. The scene then cuts to a extreme high angle shot of the character coming towards the bottom of a staircase, she looks up suggesting that she may have heard something unusual and is going to find it. The high angle suggests that there may be someone up the stairs and also percieves the character as being innocent. The next shot is another close up of her feet, this time going up the stairs. This starts to imply that she might be walking towards danger, also the non-diegetic music starts to build at this point increasing the tension. The scene then cuts to multiple shots on a door, showing that the focus is on this door suggesting something may be behind it. There is also non-diegetic breathing sounds suggesting someone is there which is a convention of horror films (monsters, strange insane people). In the end she reaches for the door handle which turns before she can get to it. This is the climax of the scene and i think that it would have been much better if the noise had been much louder and sudden as i think it sounds like a knock and wouldn't scare me in any way what so ever. Over all i also think it would have been more effective with better quality film.
Setting/Location:
This scene begins with a train moving through a dark, foggy valley. This immediately conveys to the audience that there is a dangerous, uncomfortable and unsafe theme to this scene. The train is isolated therefore showing that the passengers are on their own, they are completely helpless. Pathetic fallacy is used with the rain and fog to give feelings of misery and unease. The scene then cuts to four people sat in a rickety carriage, one asleep with a cloak over most of himself. again there is a feeling of being helpless as they are trapped in a carriage and all that can be seen is the dark dreary outside.
