Finding Dory
Release date: June 8th 2016
Budget: $200 million
Box Office: $1.026 billion
Stars: Ellen DeGeneres (has her own TV show)
Genre: Adventure, Family, Comedy, Animation
Production company: Pixar and Walt Disney
Certificate: PG
Reviews:
The Guardian - 4/5
Rotten Tomatoes - 94%
Empire - 4/5
Over all the film was rated well by critics
Marketing:
Slogan: refers to Dory's memory also linking to the previous film Finding Nemo.Through this trailer the well known production company Walt Disney is presented, however the main appeal from this trailer is the characters as it is a sequel to the well know film: Finding Dory.
Merchandise:
http://www.disneystore.co.uk/characters/finding-nemo/finding-dory?&CMP=KNC-TDS-UK-G-Exa-Finding+Dory&s_kwcid=TC%7C1028693%7Cfinding%20dory%20soft%20toy%7C%7CS%7Cb%7C93119703542&mckv=s0CNxM610_dc%7Cpcrid%7C93119703542%7Cpkw%7Cfinding%20dory%20soft%20toy%7Cpmt%7Cb&gclid=Cj0KEQiAsf_BBRDMpoOHw4aSq4QBEiQAPm7DLwKl-ZmeOOU13lJjWCdFpi85KrUF2xMMXob3HW587PAaAiJy8P8HAQ
This link leads to the Disney website to the particular page where you can buy multiple merchandise from Finding Dory.
Finding Dory was a particularly successful film, gaining the impressive profit of $826 million. The reason it was so successful was not only because it was the sequel to a very successful family film (Finding Nemo) but because the audience that watched Finding Nemo (when they were kids) would be older but still wanting to watch the sequel to their favourite childhood film. This meant that Finding Dory applied to a much wider audience than just children and their parents.
Also, the teaser trailers were released around a year ago but Ellen Degeneres (the voice for finding dory) campaigned for a sequel to Finding Nemo called Finding Dory only 6 months after the release of Finding Nemo, That's ten years of rumours before Finding Dory was released. This could also be a reason that it was successful because the Film was in the audience's mind for so long before it was released.
Social Media:
Finding Dory had a lens on snapchat which alerted more people to its arrival in the cinema. It also helped it's appeal ad increased its audience as millions of people around the world have snapchat so many people saw this advertising and weren't to see the film.
A wave of anticipation for Finding Dory was also created by the 568,000 tweets in just the release date alone.
