Social Media:
A$AP rocky and Pharrell Williams are very famous therefore any post they did on twitter or instagram or snapchat promoting the film would've been seen by an extremely wide audience.
Stars -
Reneé Zellweger
Colin Firth
Patrick Dempsey
Emma Thompson
Gemma Jones
Jim Broadbent
Genre- Romantic Comedy
Production company -
Miramax
Perfect World Pictures
StudioCanal
Universal Pictures
Working Title Films
Certificate: 15
Release date: 16th September 2016
Marketing:
Uses the stars as an advertising point. Also plays with the fact its a sequel and most people will recognise the layout of the poster from the previous two movies.
The trailer includes the names of the production companies this could increase the viewing as they are big companies that are known for creating good films.
Bridget Jone's Baby gained a profit of $174 million. The film may have got such good success because it is the third film in a successful franchise. This means that many people already know of the film and are more likely to be enticed to watch this one. It also contains famous stars and people may watch it simply for the stars.
Social Media:
Bridget Jone's baby has its own twitter account with thousands of followers.
The hashtag BridgetJonesDiary has thousands of tweets too.
Bridget Jones’s Baby experienced a difficult labour in the US this weekend, taking just $8m and landing third in the charts, despite a wide release. But across the Atlantic, the birth of the third movie in the series was far smoother, with the movie opening at No 1 in 24 countries and making $30m from 38 territories, including $11m in the UK.
